{"id":128450,"date":"2023-09-01T19:13:26","date_gmt":"2023-09-01T17:13:26","guid":{"rendered":"https:\/\/fr.motocrossmag.be\/?p=128450"},"modified":"2023-09-01T19:13:26","modified_gmt":"2023-09-01T17:13:26","slug":"joyride-les-vetements-mx-decales-et-belges","status":"publish","type":"post","link":"https:\/\/fr.motocrossmag.be\/index.php\/2023\/09\/joyride-les-vetements-mx-decales-et-belges\/","title":{"rendered":"JoyRide : les v\u00eatements MX d\u00e9cal\u00e9s et… belges !"},"content":{"rendered":"

Si vous fr\u00e9quentez les circuits de motocross ou que vous suivez tout simplement l’actu MX belge, vous aurez sans doute remarqu\u00e9 les tenus JoyRide port\u00e9es par certains pilotes. La nouvelle marque se veut d\u00e9cal\u00e9e et entend proposer quelque chose de diff\u00e9rent \u00e0 ceux qui la portent. Cerise sur le g\u00e2teau : c’est du belge !<\/strong><\/p>\n

Fr\u00e9deric Van Haren,\u00a0passionn\u00e9 de motocross et de sports extr\u00eames. se cache derri\u00e8re la cr\u00e9ation de la marque. Tout est parti de quelques prototypes de maillots et de pantalons r\u00e9alis\u00e9s pour le fun, pour les copains. Puis est venue l’id\u00e9e d\u2019\u00e9tendre le concept \u00e0 un plus large public. La marque JoyRide \u00e9tait n\u00e9e.<\/p>\n

\"\"<\/a><\/p>\n

\u00ab\u00a0Le design de JoyrRide est bas\u00e9 sur le lifestyle, les sports extr\u00eames, les amis, la musique,\u2026\u00a0\u00bb, explique Fr\u00e9d\u00e9ric Van Haren. \u00ab\u00a0Pas de concurrence avec les grandes marques mais il am\u00e8ne quelque chose de diff\u00e9rent dans le concept du business\u00a0; des designs exclusifs et d\u00e9cal\u00e9s mais aussi une autre fa\u00e7on de travailler avec les revendeurs. Pour les magasins, pas besoin de stock. On s\u2019occupe du r\u00e9approvisionnement, d\u2019o\u00f9 moins de risques pris par le revendeur.\u00a0\u00bb<\/p>\n

\"\"<\/a><\/p>\n

Fred s\u2019occupe du design et des ventes et Marie-Pierre de la communication et du marketing. La marque peut aussi compter sur plusieurs ambassadeurs.\u00a0\u00ab\u00a0Nous avons la chance d\u2019\u00eatre entour\u00e9s de talentueux pilotes et de tr\u00e8s bons ambassadeurs de la marque\u00a0\u00bb, indique Fr\u00e9d\u00e9ric. \u00ab\u00a0Le premier \u00e0 avoir int\u00e9gr\u00e9 le team est Barnab\u00e9 Van Haren\u00a0(pilote 125). J\u00e9remy Renkens a suivi\u00a0(pilote MX1).\u00a0Louis Hermand et Hugo Buchelot\u00a0(pilotes MX2)\u00a0ont \u00e9galement rejoint le team. Puis Tom Dukerts\u00a0(ancien pilote 85, pass\u00e9 depuis peu en 125)\u00a0et Laurent Brevers\u00a0(pilote Expert). Louan Plevoets\u00a0(pilote 125) est venu tout r\u00e9cemment compl\u00e9ter le team.\u00a0\u00bb<\/p>\n

\"\"<\/a><\/p>\n

Pour en savoir plus sur la marque et sur ses designs modernes et originaux, foncez sur www.joyride-mx.com<\/a>. Les points de vente apparaissent sur le site.<\/p>\n","protected":false},"excerpt":{"rendered":"

Si vous fr\u00e9quentez les circuits de motocross ou que vous suivez tout simplement l’actu MX belge, vous aurez sans doute remarqu\u00e9 les tenus JoyRide port\u00e9es par certains pilotes. La nouvelle […]<\/p>\n","protected":false},"author":932,"featured_media":128656,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54,44,4,5,45,55,46,61,65],"tags":[2003,1887,947,1177],"class_list":["post-128450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite","category-kids","category-motocross","category-news","category-news-kids","category-news-actualite","category-produits","category-shopping","category-slideshow","tag-joyride","tag-laurent-brevers","tag-motocross","tag-produits"],"yoast_head":"\nJoyRide : les v\u00eatements MX d\u00e9cal\u00e9s et... belges ! - Motocross - Enduro - Supermoto | MotocrossMag<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fr.motocrossmag.be\/index.php\/2023\/09\/joyride-les-vetements-mx-decales-et-belges\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"JoyRide : les v\u00eatements MX d\u00e9cal\u00e9s et... belges ! - Motocross - Enduro - Supermoto | MotocrossMag\" \/>\n<meta property=\"og:description\" content=\"Si vous fr\u00e9quentez les circuits de motocross ou que vous suivez tout simplement l’actu MX belge, vous aurez sans doute remarqu\u00e9 les tenus JoyRide port\u00e9es par certains pilotes. 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