{"id":152921,"date":"2025-11-20T14:58:03","date_gmt":"2025-11-20T13:58:03","guid":{"rendered":"https:\/\/fr.motocrossmag.be\/?p=152921"},"modified":"2025-11-20T14:58:03","modified_gmt":"2025-11-20T13:58:03","slug":"bajaj-prend-le-controle-de-ktm-le-groupe-autrichien-a-laube-dune-mutation-majeure","status":"publish","type":"post","link":"https:\/\/fr.motocrossmag.be\/index.php\/2025\/11\/bajaj-prend-le-controle-de-ktm-le-groupe-autrichien-a-laube-dune-mutation-majeure\/","title":{"rendered":"Bajaj prend le contr\u00f4le de KTM : le groupe autrichien \u00e0 l’aube d’une mutation majeure"},"content":{"rendered":"

La Commission europ\u00e9enne a valid\u00e9 la prise de contr\u00f4le de Pierer Mobility AG par Bajaj Auto, g\u00e9ant industriel indien. KTM, Husqvarna et GASGAS passent donc sous pavillon indien, et une nouvelle \u00e8re s\u2019ouvre pour le plus grand constructeur de motos d\u2019Europe.<\/p>\n

Jusqu\u2019ici, la seule barri\u00e8re institutionnelle restait l\u2019approbation de Bruxelles. Le 10 novembre 2025, la d\u00e9cision est tomb\u00e9e : aucun risque strat\u00e9gique, aucune raison d\u2019ouvrir une enqu\u00eate d\u00e9taill\u00e9e. L\u2019autorisation, d\u00e9livr\u00e9e en proc\u00e9dure acc\u00e9l\u00e9r\u00e9e, est effective depuis le 11 novembre.<\/p>\n

\"\"<\/a><\/p>\n

Cette op\u00e9ration d\u00e9coule d\u2019un accord sign\u00e9 le 22 mai 2025, par lequel Bajaj Auto International Holdings BV obtenait l\u2019option de racheter les 100 % de parts d\u00e9tenues par Pierer Industrie AG dans Pierer Bajaj AG. Gr\u00e2ce au feu vert europ\u00e9en, Bajaj peut d\u00e9sormais acqu\u00e9rir 50,1 % de Pierer Bajaj AG, devenant l\u2019unique propri\u00e9taire de cette structure qui contr\u00f4le 74,9 % de Pierer Mobility AG.<\/p>\n

D’un partenariat technique \u00e0 une prise de pouvoir totale<\/strong><\/p>\n

Depuis 2007, Bajaj n\u2019a cess\u00e9 de renforcer sa pr\u00e9sence. Ce qui n\u2019\u00e9tait, \u00e0 l\u2019origine, qu\u2019un partenariat industriel s\u2019est transform\u00e9 en une fusion d\u2019int\u00e9r\u00eats, jusqu\u2019\u00e0 cette prise de contr\u00f4le compl\u00e8te.<\/p>\n

Cette acquisition marque aussi la fin d\u2019une p\u00e9riode d\u2019expansion tous azimuts : retrait du partenariat avec MV Agusta, abandon du projet X-Bow, gel des ambitions automobiles\u2026 Le groupe se recentre sur son c\u0153ur de m\u00e9tier : la moto. Avec une dette de 1,8 milliard d\u2019euros, Pierer Mobility avait besoin d\u2019air. Bajaj a inject\u00e9 800 millions, r\u00e9tablissant l\u2019\u00e9quilibre financier et stabilisant l\u2019ensemble du groupe.<\/p>\n

\"\"<\/a><\/p>\n

Majoritaire \u00e0 75 %, Bajaj imprime d\u00e9sormais sa strat\u00e9gie : efficacit\u00e9 industrielle, r\u00e9duction des co\u00fbts, flexibilit\u00e9 internationale et vision financi\u00e8re rigoureuse.<\/p>\n

Le nouveau PDG, Gottfried Neumeister, annonce la couleur : \u00ab Si je trouve une pi\u00e8ce moins ch\u00e8re en Chine, je l\u2019ach\u00e8terai l\u00e0-bas. \u00bb Le message est clair : la production principale restera en Europe, mais l\u2019approvisionnement deviendra global.<\/p>\n

Mattighofen demeurera le c\u0153ur historique de KTM, mais la production autrichienne sera r\u00e9duite de moiti\u00e9. Les mod\u00e8les embl\u00e9matiques resteront \u00ab Made in Austria \u00bb, tandis qu\u2019une partie de la gamme s\u2019appuiera sur la capacit\u00e9 industrielle asiatique. On se dirige vers une strat\u00e9gie hybride : ADN autrichien, puissance financi\u00e8re indienne, et cha\u00eene logistique mondialement optimis\u00e9e.<\/p>\n

Dans cette restructuration d\u2019ampleur, un nouveau mantra s\u2019impose. Neumeister l\u2019a r\u00e9sum\u00e9 sans d\u00e9tour : \u00ab L\u2019important, c\u2019est de renouer avec nos racines. \u00bb
\nMoins de projets p\u00e9riph\u00e9riques, plus de clart\u00e9, plus de mod\u00e8les, et une comp\u00e9titivit\u00e9 internationale renforc\u00e9e. KTM aborde ainsi sa plus grande mutation depuis deux d\u00e9cennies.<\/p>\n","protected":false},"excerpt":{"rendered":"

La Commission europ\u00e9enne a valid\u00e9 la prise de contr\u00f4le de Pierer Mobility AG par Bajaj Auto, g\u00e9ant industriel indien. KTM, Husqvarna et GASGAS passent donc sous pavillon indien, et une […]<\/p>\n","protected":false},"author":932,"featured_media":145659,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54,32,545,4,5,33,55,65],"tags":[951,79,947],"class_list":["post-152921","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite","category-enduro","category-industrie","category-motocross","category-news","category-news-enduro","category-news-actualite","category-slideshow","tag-enduro","tag-ktm","tag-motocross"],"yoast_head":"\nBajaj prend le contr\u00f4le de KTM : le groupe autrichien \u00e0 l'aube d'une mutation majeure - Motocross - Enduro - Supermoto | MotocrossMag<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fr.motocrossmag.be\/index.php\/2025\/11\/bajaj-prend-le-controle-de-ktm-le-groupe-autrichien-a-laube-dune-mutation-majeure\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bajaj prend le contr\u00f4le de KTM : le groupe autrichien \u00e0 l'aube d'une mutation majeure - Motocross - Enduro - Supermoto | MotocrossMag\" \/>\n<meta property=\"og:description\" content=\"La Commission europ\u00e9enne a valid\u00e9 la prise de contr\u00f4le de Pierer Mobility AG par Bajaj Auto, g\u00e9ant industriel indien. 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